Municipality and local authority
The situation
The contact centre gets the same questions every day: opening hours, rates, waste collection, schools, payments. In busy seasons the queue grows, and evenings and weekends have no cover at all. Some residents do not read Hebrew well enough to manage on the website.
What the agent does
- Answers on WhatsApp, Telegram and the website - including when the centre is closed
- Answers in Hebrew, Arabic, Russian, English and Spanish, in wording the authority approved
- Points to the right form, page or department instead of giving a generic reply
- Says it does not have an answer when the case needs judgement, and points to the route you set
What changes
- Repeat enquiries are handled without occupying an agent
- An Arabic or Russian speaking resident gets the same level of service
- You discover what people actually look for - and what the site is missing
- In an emergency the channels keep working even when phone lines are swamped